TONI & GUY TV Advert and Evaluation

I asked some pupils from my class for their opinions on my advert which received positive feedback. There were comments on how we showed it was a hair care advert. Some feedback criticized for shaky camera movements and actors looking at the camera.

I think my group did a good job of sending the message to our targeted audience (which is towards people our age). I think we sent the message to our audience by different ways e.g. having college students staring in our advert as well as filming in college.

We used varies sounds and music. As an example we used an alarm sound at the beginning which then fades to music as well as we have a voice-over in our advert at the end. In our advert we included different camera shots and angles as we used different equipment such as a trolley to do a tracking shot.

I think that our finished advert was effective to advertise the product as well as the brand as visually we had more products by TONI & GUY on the counter in the bathroom.

I wanted to send a message that TONI & GUY products can be used for teens and not just adults which it what I think their targeted audience is. We showed this by using college students as our actors as our audience could then relate to them.

The advert follows the BCAP code and no offensive content is in our advert. It does not include any harmful substances such as alcohol or/and drugs. I think our advert is fit for purpose and is suitable to be seen by all ages.